AMSOIL Official Oil of AMA Arenacross Series

AURORA, Ill. (November 16, 2010) – Feld Motor Sports℠ announced today that AMSOIL INC., based in Superior, Wis., signed a multi-year agreement to be the official and exclusive oil of the AMA Arenacross Series, which begins January 8, 2011 at the BOK Center in Tulsa, Okla.

The multi-year agreement marks the company’s first partnership with the AMA Arenacross Series.


AMSOIL began sponsoring motorcycle racing in 1999 and their dedication to showcase their industry-leading synthetic lubricants to the thousands of AMA Arenacross Series fans is the next step in their commitment to racing.

“The AMA Arenacross Series is a perfect complement to longtime association in motorcycle racing,” said AMSOIL Race Program Manager Jeremy Meyer. “From amateur to the top professional series, AMSOIL is involved with the best teams and series and Arenacross will continue to strengthen our dedication to this industry.”

AMSOIL will showcase their industry-leading product throughout each stop of the 14-round AMA Arenacross Series schedule. While on-track entertainment is the key, AMSOIL will also look to educate enthusiasts on its various products and expand its already substantial presence throughout the industry.

“AMSOIL’s rich heritage has provided the perfect springboard to their involvement in arenacross racing,” said Todd Jendro, senior director of operations, Feld Motor Sports. “Throughout the years they have established themselves as a leader in the motorcycle and off-road industry. Feld Motor Sports is proud to welcome AMSOIL to our family of sponsors of the AMA Arenacross Series.”

With an unmatched commitment to the sport of motocross, AMSOIL’s venture into sponsoring the AMA Arenacross Series is another step into their long history of innovation and leadership.

The 2010 Monster Energy Supercross begins January 8 in Anaheim, Calif.

AMSOIL Ironman Goes Pink

Thursday, October 14, 2010
AMSOIL Ironman Goes Pink

In a first for America’s largest off-road racing series, the Can-Am Grand National Cross Country tour will add a pink theme for the series’ finale, the AMSOIL Ironman GNCC. With nearly 1500 dirt bike and ATV competitors expected, the race will raise awareness and funds for breast cancer care and research and serve as the final round of the 13-stop national tour. The pink livery will make a dynamic contrast to the woods, hills and mud of the Ironman, which takes place October 23 and 24 in Crawfordsville, Indiana, just an hour west of Indianapolis.

"We are honored to be involved in turning this year’s race pink," says Sasha Clements, Communications Coordinator for the FAITH Alliance, a breast cancer resource for Montgomery County, IN. "Most of our board members and their families have attended the Ironman for many years, and it’s a fun weekend that the entire community looks forward to. Almost everyone knows a family member or friend affected by breast cancer, and now the Ironman weekend is our chance to have fun and show support for all the courageous survivors and help the continued efforts to find a cure."

October is Breast Cancer Awareness Month, and GNCC racers and fans are encouraged to get in on the action. GNCC Racing will relax number-plate background codes for the race and encourage riders to run pink backgrounds, available via PowerSports GrafX at ridepg.com. A $22.95 pink front number plate background will result in a $5 donation, and a full set of front and side backgrounds retails for $69.95, and includes a $10 donation. Ridepg.com will also sell exclusive GNCC breast cancer awareness race stickers for a minimum $2 donation. Pink wrist bands will also be sold at the track for a $1 donation. Donations will go to the Susan G Komen Breast Cancer Foundation in Indianapolis and the FAITH Alliance.

The race facility will be adorned in pink, including a special pink podium backdrop, which will be autographed by each podium finisher during the weekend and then auctioned off on eBay. In addition, pink-themed trophies, awards, t-shirts and plaques will ensure a memorable scene. The famous pumpkins lining the Ironman entrance gate will even be painted pink.

The GNCC Racing family always steps up for a good cause, and racers and spectators can get in on the fun by bringing and wearing pink clothes, riding gear, graphics and decorations. Combine the pink theme with the traditional AMSOIL Ironman fun—a superb cross country race track, great fall weather, and championship battles, and the weekend has the potential to be the biggest in AMSOIL Ironman GNCC history. For more information, log on to www.gnccracing.com

News release - Amsoil, Inc. will introduce a new high performance product this July. AMSOIL Dominator® Coolant Boost is an exclusive formulation containing tiered surfactant technology which has proven to reduce engine operating temperatures in high performance and racing vehicles.

Amsoil News Release May 6, 2010 - Amsoil Dealer Kent Whiteman Is Recognized By Amsoil, Inc as a Top Level Regency Platinum Dealer

Amsoil Dealer Kent Whiteman has been awarded the Amsoil Regency Platinum level of achievement. Amsoil, Inc. recognizes this achievement as virtually peerless. The few who reach this level and wear a three-diamond ring have mastered their businesses beyond all others. Their performance and achievement are to be recognized and emulated by all aspiring Amsoil Dealers. AMSOIL reveres these Dealers as the cornerstone of the Company, and the precious ring represents the extent to which AMSOIL values them.

Amsoil, Inc
Superior, WI 54880

Important: AMSOIL EaO09, EaO10 and EaO57 Oil Filter Reminder

March 17, 2010

As previously announced, the AMSOIL EaO09, EaO10 and EaO57 oil filters are no longer recommended for Toyota, Lexus and Pontiac vehicles with Toyota-built engines. MANN filters are available for these applications, and they are recommended for 7,500-mile filter change intervals when used in conjunction with AMSOIL motor oil.

When using AMSOIL EaO09, EaO10 and EaO57 oil filters with Toyota, Lexus or Pontiac vehicles with Toyota-built engines, the oil pressure light may illuminate prior to reaching the end of the AMSOIL-recommended 25,000-mile drain interval.

Amsoil Oval Ice Racer Wins in Wausau, Wisconsin

Wednesday, February 03, 2010
Wanderscheid Wins Wausau 525
Team AMSOIL oval ice racer PJ Wanderscheid had redemption on his mind in Wausau, Wis. this past weekend.

Wanderscheid, who finished second at the AMSOIL Eagle River Snowmobile Derby in Eagle River, Wis. two weeks ago, was looking to get back on track and beat a talented field at the Wausau 525 race. The competition was brutal on the smaller track, including defending AMSOIL World Champion Matt Schultz

Wanderscheid set the tone early, winning all three of his 440 Champ heat races. He entered the final as the number one qualifier. Turn one saw Schultz with a narrow lead, but Wanderscheid answered quickly and by turn four the Sauk Centre, Minn. native had the lead. He would keep his AMSOIL/Arctic Cat out front for the entire race, but Dustin Wahl and Schultz battled it out right behind him for the final two podium spots. This was Wanderscheid's second straight win in Wausau.

"This is a great event to win because it honors the late Flip Merwin," said Wanderscheid. "The community does a nice job coming together and putting on a great race for the teams and the fans."

Congratulations also goes out to Matt Ritchie who took his AMSOIL #355 to a pair of semi-pro wins in Wausau.

Wanderscheid will compete in his hometown of Sauk Center on February 5-7.

Amsoil News Release - Amsoil Corporate Sponsored Trade Shows Salt Lake City, Utah. Amsoil Dealer Kent Whiteman

"News Release" - 01/28/2010 Amsoil Corporate Sponsored Trade Show Dealer Kent Whiteman will represent Amsoil synthetic oil again this year during the following trade shows - AutoRama, March 5-7 and the International Sportmans Expo, March 18-21 in Salt Lake City, Utah. We will offer Amsoil products for sale and provide technical information on our products. Register to purchase Amsoil products at wholesale. http://www.enhancedsyntheticoil.com/index.htm

2010 AMSOIL Street Rodder Road Tour First Glance

WEDNESDAY, JANUARY 27, 2010
2010 AMSOIL Street Rodder Road Tour First Glance
AMSOIL has once again signed on as title sponsor for the 2010 Street Rodder Road Tour presented by Street Rodder Magazine. It's an event that takes street rod enthusiasts around the country to various destinations in a series of tour legs. Each year a custom-built street rod leads the way. This year a ’27 Roadster Pickup built by Zane Cullen and crew at Cotati Speed Shop will have the honors, with Jerry Dixie leading the pack of impressive street rods in the Roadster. Each year the AMSOIL Street Rodder Road Tour inevitably captures the attention of every city it travels through, and has seen tremendous growth and success in the years since it began.

Over the Christmas holidays AMSOIL received an invitation to visit the Santa Rosa facility where the '27 Roadster is being assembled. Though everything is under wraps till you see it first in Street Rodder magazine, Cullen and crew do awesome work, as these other photos here attest.

Along the way exclusive visits to street rod shops, manufacturing facilities and some amazing car collections fill in the miles on the road. And once more, the Road Tourians will visit the AMSOIL Center, this time in mid-August on their way to Bonneville.

If you or someone you know is a fellow street rod enthusiast, it’s definitely worth your while to try to make it on one of these tours. It’s the trip of a lifetime that won’t soon be forgotten…or as most who participate say, "a trip that won’t ever be forgotten."

The 2010 AMSOIL Street Rodder Road Tour schedule is as follows:

The Cruise to Ocean City Tour: May 15-23
Charlotte, NC to Cruisin’ Ocean City, MD

The Speed King Tour: May 28-June 6
MSRA Mid-America Nationals in Springfield, MO to NSRA East Coast Nationals in York, PA

The Vintage Air Tour: June 19-27
Vintage Air in San Antonio, TX to NSRA Rocky Mountain Nationals in Pueblo, CO

The Factory Five Racing Tour: July 11-18
Factory Five Racing in Wareham, MA to Syracuse Nationals in Syracuse, NY

The Intercity Lines Tour: July 30-August 8
Street Rodder Magazine in Orange County, CA to NSRA Street Rod Nationals in Louisville, KY

The Dynamat Tour: August 8-16
NSRA Street Rod Nationals in Louisville, KY to Bonneville Speed Week in Wendover, UT

The Canadian Classic Cars Tour: September 10-19
NSRA Nationals North in Kalamazoo, MI to NSRA Northeast Nationals in Burlington, VT

The Sherm’s Plating Tour: October 9-17
Sherm’s Plating in Sacramento, CA to the NHRA California Hot Rod Reunion in Bakersfield, CA